Our Heads up on Ebrochure Publication
Monday, August 23rd, 2010To make digital publications requires a great deal of effort, so you wouldn’t want to destroy that with the wrong online catalog software. In fact, picking out a software provider is the key part of producing an ebrochure. It’s not about just formatting your creation prettily – indeed this is a crucial decision because it can well make or break your overall venture. Being easy to use is the main thing you want in your chosen software. Of course, irrespective of how marvelous the package may have been said to be, it’s no good if you or your staff can’t do anything with it… Before selecting a supplier for your ezine, be sure to try different packages out.
In producing an online catalog you should also think about security. Consider what is protecting your ebrochure. Can the content be secured? Does the software vendor have security measures to stop the general public from just copy-pasting your subject?
Has a business plan been produced? Social-media, ads, these are things which need to be covered no matter what marketing plan you’re using. Having content friendly to search engines would also be essential when considering marketing this electronic publication.
Is your content just going to be offered for free? Think about offering multiple and single copy subscriptions. Will you be commercializing the content in any way? Will you be providing teasers to sell this magazine? What’s the availability of the ebrochure? Is it private – in which case you can investigate all your hosting possibilities or will it be public? You will be better hosting directly with your vendor. Have you worked out how you will cope with back-issues? Before having to address them in earnest, you should consider some possibly critical issues. How is their level of tech support? Check their online FAQ page. Do they have a how-to guide? If their response time isn’t published you should ask questions. Do they have 24 hour support? Tech-support might be your last consideration at this stage but it needs to be a decisive factor in your choice.
Your magazine’s success, after you’ve launched it, is decided by your quality of e-publishing package vendor. Think about this decision so you will genuinely succeed.